As per MARK TWAIN
We have natural and justifiable distrust of talky men who make a sounding and ostentatious pretense of saying a thing and yet don’t say it after all — men who hide a mustard-seed of an idea in a kaleidoscope of words, so that the more you turn the thing the more you can’t quite capture that elusive little idea, because it always takes refuge, just in time, behind a new and bewitching rainbow-explosion of fine language …
– in a letter to unidentified friend, 1876